Make growth make sense.
I bridge the gap between marketing and operations with custom systems, data, and digital products.

Most businesses have a marketing team generating demand and an operations team trying to fulfil it. Problems appear in the gap in the middle. The pipeline connecting them is usually broken, full of manual admin, bad attribution, messy data, and slow processes.

Generating leads is useless if internal systems can't handle them. I operate in a constant revolving door across the entire commercial lifecycle. I start in marketing to create demand, then build the custom tools, data pipelines, and workflows needed to make the sales, admin, and operational processes actually run smoothly.

I don't settle for off-the-shelf software and make a square peg fit a round hole. I map out the logic required to solve the problem, and use critical thinking and AI to deploy bespoke systems quickly. It’s a continuous loop of redesigning broken processes, surfacing the right info so the business can make decisions, and evolving the infrastructure. Marketing, systems, and data finally working the way they should.